We’re KPI Media, Your Growth Partner in APAC
Our commitment is simple: we deliver measurable results or you get 50% off. We specialize in driving digital growth for startups across the Asia-Pacific region.
a note from our founder
When we started KPI Media, our goal wasn’t to become just another digital marketing agency.
We set out to solve a much deeper challenge—one we saw every day in the lives of ambitious founders and marketing teams across Asia-Pacific.
Startups were being asked to do more than ever:
- scale faster,
- compete with bigger budgets,
- prove ROI on every dollar,
- and adapt to platforms that change overnight.
Yet the tools and agencies they relied on weren’t keeping up. Too many offered surface-level metrics, vague strategies, or cookie-cutter campaigns that failed to deliver real business outcomes. The gap between what businesses needed and what they were getting was enormous.
So we built KPI Media.
We envisioned a performance-first agency where accountability wasn’t optional, and where every strategy was tied to measurable outcomes. A partner that founders could trust to take their growth as seriously as they did. That’s why we introduced our 50% performance guarantee—a promise that we only win if our clients win.
Why it matters today
Marketing is entering a new era—driven by automation, programmatic intelligence, and AI-powered analytics. Campaigns are no longer about guesswork. They’re about precision. Every click, impression, and conversion can now be tracked, optimized, and tied directly to growth.
In this future, agencies must do more than manage ads.
They must merge strategy, execution, and accountability into one seamless system.
They must help founders cut through the noise, scale with confidence, and focus on what truly matters: building products, serving customers, and leading industries.
Our model
This is the new performance marketing model: part human expertise, part machine intelligence.
At KPI Media, we’re not just running campaigns—we’re building the growth engine for startups and scaleups across APAC. We unite data, platforms, and strategy under one roof.
Our name reflects this mission:
- KPIs are the compass—your measurable goals that define success.
- Media is the execution—the channels and campaigns that move you forward.
Together, they capture what we’ve always strived to build: a partner that helps you navigate the digital landscape with clarity and execute with precision.
This is our next chapter.
Yashwin Naidu
Founder & CEO, KPI Media
What Makes Us Stand Out in Marketing
At KPI Media, we pride ourselves on our deep expertise in paid media, automation, and analytics. Our programmatic strategies and proficiency across social platforms ensure that your campaigns are not just effective but also innovative. We leverage real-time dashboards and custom reporting to provide you with unparalleled transparency and agility.
Expertise That Drives Performance and Growth
Our team combines industry knowledge with cutting-edge technology.
Commitment to Transparency and Client Success
We prioritize open communication and detailed reporting.
Agile Strategies for Rapid Market Adaptation
Our approach allows for quick adjustments based on performance.
Ready to scale with measurable results?
Let's discuss your strategy today!
A process built for measurable growth
We don’t believe in guesswork. Our process is designed to turn KPIs into outcomes with speed and precision.
From deep discovery and research, to strategy and campaign execution, every step is engineered for performance. We track what matters, optimize relentlessly, and scale what works, so your growth is never left to chance.
Discovery & Research
We start by deeply understanding your business, industry, and target audience. This ensures every strategy is grounded in real insights—not assumptions.
Strategy & Planning
Next, we design a performance roadmap that aligns with your KPIs. From channel selection to budget allocation, every step is built to maximize ROI.
Campaign Execution
Our team launches and manages data-driven campaigns across Google, Meta, TikTok, LinkedIn, and programmatic platforms with precision and agility.
Optimization & Growth
We continuously analyze performance, refine campaigns, and scale what works—so your business achieves sustainable growth month after month.
Built by a team of performance marketing experts
To deliver on our promise, we’ve brought together a team of growth strategists, media buyers, and data analysts who’ve scaled startups and enterprises across APAC.
We live and breathe paid media, automation, and ROI. We’re obsessed with precision, speed, and delivering measurable outcomes and we’re building KPI Media for ambitious teams like yours.
Yashwin V Naidu
Leads the vision and strategy of KPI Media, ensuring every project delivers impact and innovation.
Tengku Anwar
Leads day-to-day operations, aligning teams and processes so strategy turns into consistent, high-quality delivery.
Kay Rosli
Drives performance marketing strategy and rigorous optimization to maximize ROI and sustainable growth.
Jason Cheong
Builds trusted client partnerships and steers delivery teams to achieve measurable outcomes and long-term success.
Miguel Louis Tolentino
Drives data-driven strategies and oversees technical excellence to help clients achieve measurable growth.
Trust Signals That Showcase Our Commitment to Your Success
Our iron-clad guarantee promises 50% off if we don't meet your KPIs. With accolades from industry leaders like Meta and TikTok, our clients trust us to deliver authentic results.
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“At KPI Media, growth isn’t just a target—it’s a promise. Our guarantee means we only win when you win. That’s the standard we hold ourselves to every day.”
Yashwin Naidu, Co-Founder & CEO
Frequently Asked Questions
Get answers to your most pressing questions about our performance marketing services.
Will I be locked down in a contract?
Not at all. We engage in partnerships with our clients and would hate for you to feel like you're trapped in a contract. For completely new businesses, there is a one-time set-up fee of $1,000 to cover the extra man-hours that will go into ad account creation, architecture tagging and setup. However, if show us that you're ready and are willing to commit to this partnership, we will happily waive the set-up fees.
What verticals do you specialize in?
We work with startups across many different industries. We're very experienced in building up businesses from the ground up through proper digital advertising. Some very well established brands even approach us to help them launch new products and solutions to the market. However, since we believe so much in each of our clients, we will automatically reject any new business opportunities from competitors of our existing clients.
Why do you charge higher than some other agencies?
Most agencies work like factories and try to churn out the work as fast as possible. This usually means your ad campaigns will follow a very basic cookie-cutter template. Here we take pride in all our client accounts, and we employ globally renowned strategies that have worked for the world's top brands. You're paying a premium for this experience. We also guarantee performance which many other agencies are afraid to. Last but definitely not least, we use many technologies to help us propel your campaigns to the next level. These technologies include bid optimization tools, automation tools and data management platforms. We incur a cost for using these premium tools that most other agencies don't use.
How many headcounts will be servicing my account?
All clients will have a dedicated account manager and at least one digital specialist working on their account regardless of the retainer amount.
How do I decide on a KPI?
We'll do that together! Whenever we have a new client brief, we'll work very closely with our client to understand the problem that they intend to solve and identify the goals that they'd like to hit. We're extremely transparent in what we can and cannot deliver, so if we cannot agree on a KPI we may choose to reject working with a client.
Can you guarantee performance?
Yes, we can. Many other agencies are afraid to put their money where their mouth is and guarantee performance. Here at KPI Media, we're so confident that our strategies will work for you and are offering all our clients a 50% refund on our management fee if we don't hit the agreed KPIs - no questions asked. That's the KPI Media Guarantee.
Let us build your acquisition engine
Our Founder will personally propose a custom media plan to crush your KPIs.