About
Aspire targets a niche audience of entrepreneurs and business owners, which made audience targeting more complex. Finding the right users who could convert into Marketing Qualified Leads (MQLs) required continuous testing and optimisation.
Our Approach & Strategy
Aspire was founded in Singapore over 5 years ago, the brand already had stronger recognition among local entrepreneurs compared to Indonesia. This meant each market required a different approach.
For the Singapore market, campaigns ran across:
- Google SEM (Search Engine Marketing)
- Performance Max
- Demand Gen
- YouTube
For the Indonesian market, we focused on:
- Google Search
- Performance Max
- YouTube
Here are our step by step strategies to help us build awareness, generate interest, and gradually move audiences toward conversion.
Designing Market-Specific Funnel Strategy
Singapore and Indonesia have different audience behaviours and expectations. We conducted detailed audience research and developed separate strategies for each market. Although the channels were similar, we adapted the creative style, messaging, and ad copy to match local audience preferences.
Monitoring Lead Quality through HubSpot
To track lead quality more accurately, we integrated the advertising platforms with HubSpot. This allowed us to see which leads progressed through the funnel and which campaigns generated the highest-quality prospects. These insights helped us refine targeting and improve campaign performance.
A/B Testing and Continuous Optimisation
Because the campaigns targeted two markets across multiple channels, ongoing testing was essential. We continuously tested creatives, keywords, messaging, and CTAs to understand what worked best for each audience and platform.
Results
The campaign delivered noticeable improvements across both markets:
- 100% increase in conversion rate (CVR) for qualified leads in Singapore
- 200% increase in click-through rate (CTR) in the Indonesian market
These results demonstrate how a tailored, data-driven strategy can improve both online presence and lead quality.
Conclusion
Marketing financial products across different markets requires a deep understanding of audience behaviour and trust-building.
By combining a full-funnel strategy, market-specific messaging, and accurate lead tracking through HubSpot, KPI Media as performance marketing agency in Singapore helped Aspire achieve stronger brand awareness and higher-quality conversions in both Singapore and Indonesia.
If you need any help on your financial business or Google PPC, book your free consultation with our Chief Growth Officer now (value $250)
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