Flex is one of the few clients that we had the honour to work on from the group up. With $0 invested in Paid Media, we’re thrilled to have been selected as the media partner to help scale Flex to new heights. KPI media was able to consistently grow the business by utilizing search engine marketing & social media advertising. Being a Google partner, we were able to gain access to a ton of new beta features and priority support.
Being a software company with tons of competitors in the region we had to identify key personas to hyper-target instead of going broad and praying for success. Through extensive primary and secondary research, we managed to narrow down on specific industries to focus on and we doubled down on that.
Once this initial planning was complete, we were ready for full-fledged campaign planning and started tolook into the channels to run ads with.
We were fortunate as Flex had a strong foundation for digital marketing, which meant we could easily integrate our MarTech into their overall stack.
One thing that was missing was our need for an automated reporting solution- as we needed to be very agile and make decisions like budget shifts very quickly.
Reporting Automation - We built a real-time dashboard that includes all marketing KPIs and updates hourly. This was built using Supermetrics.