How We Multiplied Chi Longevity’s Leads by 2.82X

Our goal was to bring in more leads while reducing the cost per lead. Running across Meta and Google Ads, we targeted Singaporeans who want to stay healthy, productive, and youthful. The start was bumpy. Performance was unstable, and the cost per lead climbed into the three digits (in Singapore dollars) for only a handful of leads. After a few months of steady optimisation, we brought the cost per lead down to two digits and grew the number of leads by 2.82 times.

Client

Chi Longevity is a private clinic in Singapore built around one big idea: healthy longevity. Geroscientist Professor Andrea B. Maier co-founded it, and its personalised, science-based programmes aim to slow, and potentially reverse, biological ageing. Every programme starts with comprehensive diagnostics, including genetic testing. From there, the clinic tailors its interventions, from therapeutics and supplements to lifestyle changes. It has also extended its wellness space to the Four Seasons Hotel Singapore.

About

We’ve been working with Chi Longevity for a year now. The first few months were the toughest, with a cost per lead that was far higher than it should have been. We had to redefine the audience persona, which meant rethinking the creatives, the messaging, and even which marketing channels to use. A project like this calls for an agile, analytics-driven approach, and that’s exactly what our team does best.

Approach & Strategy

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Audience Profile Creation and Refinement

We began by building an audience profile that matched both the interests and the budget of Chi Longevity’s ideal clients. We then tested different angles in our ad messaging to reach them. But the work didn’t stop there. We kept refining our targeting and finding new audiences to grow our leads, not just in quantity, but in quality too.

A/B Testing

We tested different advertising platforms, audience targeting, and creatives to keep the CPL low. This is where our agility and analytical thinking matter most. Platforms need enough time to learn and deliver optimised results, but when the CPL starts to rise, we need to act fast.

Budget Allocation Adjustment

Some channels performed better than others, and some audiences responded more strongly than others. So we shifted our budget toward what was working.

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Results

The partnership delivered strong, measurable results:

Multiplied the number of leads by 2.82x
Decreased Meta cost per lead by up to 70%

Conclusion

This partnership shows what happens when KPI Media monitors a campaign closely. We give the platforms enough time to learn, and we react quickly when a strategy isn’t working. Above all, we work hand in hand with our clients to reach their business goals.

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