Surpassing the CTR Target by 136% on LinkedIn: Tiger Facility Services B2B Campaign

As a B2B business operating in Germany, Tiger Facility Services set out to reach its potential customers through Google and LinkedIn. The target audience for these digital ads was clear: office managers, facilities managers, HR personnel, CEO assistants, and chiefs of staff at mid-sized corporations. These are the decision-makers who choose and oversee office service providers across Germany.

Client

Tiger Facility Services helps businesses keep their offices spotless, offering everything from office cleaning to window cleaning under one roof. Clients can subscribe for anywhere between one and 24 months, choosing the length that fits their needs. The goal has always been simple: to be a one-stop platform for essential office services, where clients get digital convenience, transparent pricing, and full control over billing and scheduling. Services can also be customized and scaled as a business grows, and Tiger works exclusively with certified, reliable service providers to make sure every job gets done right.

About

B2B customer journeys tend to take longer than B2C ones, and building credibility and trust matters even more when you're targeting business clients. With that in mind, KPI Media chose LinkedIn to reach professionals at the top of the funnel, and Google to capture leads further down the funnel.

Approach & Strategy

Audience Profiling

Germany's market for office services is a niche one, so getting a thorough understanding of which companies and which decision-makers within them that actually need the service was essential. It's worth noting that this profile looks quite different from the decision-makers KPI Media typically targets in Southeast Asia.

Designing Funnel Marketing

Knowing how long a B2B customer journey can take, KPI Media built a funnel that combined LinkedIn, Google SEM, and Performance Max (PMax), blending all three platforms to guide prospects from awareness to conversion.

Conducting A/B Testing

The team tested a range of audience targeting options, keyword intents, and creative angles to figure out exactly what resonated best with Tiger's audience.

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Results

The partnership delivered strong, measurable results:

Surpassed the CTR target by 136%, with 100% of landing page visitors coming from LinkedIn
Grew Google Ads leads by 24.93%

Conclusion

This partnership shows that KPI Media's expertise isn't confined to Southeast Asia. It travels well, even into a niche European B2B market with a longer sales cycle. Wherever the challenge, KPI Media has a strategy that fits.

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