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Glossary 2025

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AB Split Testing

Understanding A/B Split Testing Basics
A-E

AOV

Understanding AOV: Average Order Value Explained
A-E

API

Understanding API: A Basic Overview
A-E

Above The Fold

Understanding Above The Fold
A-E

Ad Manager

Understanding Ad Manager: A Definition
A-E

Ad extension

Understanding Ad Extension
A-E

Ad group

Understanding Ad Group Basics
A-E

Ad relevance

Understanding Ad Relevance
A-E

Analytics

Understanding the Basics of Analytics
A-E

Automation

Understanding the Basics of Automation
A-E

B2B

Define B2B Marketing
A-E

B2C

Understanding B2C: Basics and Definition
A-E

Backlink

Define Backlink
A-E

Banner Ad

Understanding Banner Ads
A-E

Bid

Understanding the Concept of Bid
A-E

Bid Strategy

Understanding Bid Strategy Essentials
A-E

Blackhat

Define Blackhat Cybersecurity Practices
A-E

Bottom-Funnel

Define Bottom-Funnel Marketing Strategy
A-E

Bounce Rate

Understanding Bounce Rate Explained
A-E

Breadcrumbs

Understanding Breadcrumbs in Navigation
A-E

Broken links

Understanding Broken Links
A-E

CMS

What Is CMS?
A-E

CPA

What is CPA?
A-E

CPC

What is CPC? Explained Simply
A-E

CPL

Define CPL
A-E

CPM

What is CPM in Advertising?
A-E

CRO

What is CRO?
A-E

CSS

Understanding CSS: A Brief Overview
A-E

CTA

Define CTA
A-E

CTR

What is CTR? Understanding Click-Through Rate
A-E

CX

Understanding CX: A Comprehensive Guide
A-E

Canonical Tag/Rel=Canonical

What is a Canonical Tag?
A-E

Content

Define the Term "Content"
A-E

Content Categorisation

Understanding Content Categorization
A-E

Conversion

Define Conversion: Understanding the Basics
A-E

Conversion Funnel

Understanding the Conversion Funnel
A-E

Conversion Rate

Understanding the Conversion Rate
A-E

Cookies

Understanding Cookies: Definition and Uses
A-E

Copy

Understanding the Concept of Copy
A-E

Copywriting

Understanding the Basics of Copywriting
A-E

Core Web Vitals (CWV)

What are Core Web Vitals?
A-E

Crawler

Understanding the Term: Crawler
A-E

Cumulative Layout Shift (CLS)

Understanding Cumulative Layout Shift (CLS)
A-E

DNS

Understanding DNS: Definition and Basics
A-E

DR

Define DR
A-E

Digital Garage

Understanding the Digital Garage Concept
A-E

Digital Marketing

Understanding Digital Marketing Essentials
A-E

Digital Marketing Agency

Define Digital Marketing Agency
A-E

Digital PR

Understanding Digital PR: A Definition
A-E

Display Advertising

Understanding Display Advertising Basics
A-E
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