About
Our partnership began two years ago, when we supported the launch of new product clusters across several Southeast Asian markets, starting with a market penetration strategy. Since then, we've also teamed up on some standout campaigns, like promoting Epson projectors during the World Cup.
Our Approach & Strategy
For the short burst campaign, we focused on three strategies:
Closely Monitoring the Campaign: With such a short campaign window, we had to stay agile to optimise results. At the same time, we had to keep the platform learning period in mind, so every optimisation we made needed to be both effective and efficient.
Creative Adjustment for Different Audiences: A short timeline leaves little room for A/B testing. So we built our audience personas carefully, based on research, and tailored the creatives to each audience on both channels.
Meticulously Calculating Budget Allocation: Our historical data showed us which platforms perform better at specific moments, and which ones needed an extra push. We used that to guide how we split the budget.
Results
The campaign delivered strong results across the key metrics:
- 26% drop in CPLPV on TikTok compared to the previous campaign
- 44% increase in CTR on TikTok
- 58% lower CPC on TikTok
Conclusion
This collaboration shows that KPI Media knows how to run short burst campaigns on TikTok. We know how to turn historical data and campaign momentum into results.
