About
Over 2.5 years of collaboration, KPI Media worked closely with Caring Skin beyond just running ads. We helped: - Reformat the website to improve conversions - Troubleshoot and fix tracking issues - Strengthen the brand’s online presence The initial goal was to increase leads. Over time, our efforts not only drove more enquiries but also brought more paying customers directly into the clinics.
Our Approach & Strategy
To deliver consistent results for Caring Skin, we focused on the following:
A/B Testing
For a new client, testing is essential. We ran A/B tests on keywords, creatives, and ad copy. Our strategy was backed by industry benchmarks from similar beauty and skincare brands.
Website Optimisation Collaboration
Since ads directed traffic to the website, conversion improvement was critical. We worked closely with the client to smooth the customer journey, reformat pages, and fix tracking errors to improve campaign accuracy.
Quality Lead Tracking
We tracked which leads converted into paid bookings. This allowed us to refine targeting and focus on higher-quality audiences.
TikTok Influencer Collaboration
To strengthen awareness among younger audiences, we collaborated with TikTok influencers who matched Caring Skin’s target profile. This boosted credibility and engagement.
Results
- Achieved a 70% clinic turn-up rate within three months
- Increased TikTok engagement and brand visibility
- Improved overall lead quality through refined targeting
Conclusion
This partnership shows that strong performance marketing goes beyond lead generation. It requires continuous testing, website optimisation, data tracking, and strategic brand positioning.
By combining paid media, influencer marketing, and conversion optimization, KPI Media helped Caring Skin attract the right audience and turn digital interest into real clinic visits.
Book your free consultation with our Chief Growth Officer now!
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