Cut CPL by 37% and Exceed Lead Targets by 19%

With five established branches across Singapore, East Coast Podiatry Clinic had built a solid foundation, but was looking to grow its reach and attract a broader audience. Before partnering with KPI Media, the clinic's lead volume was falling short of expectations, and strengthening brand awareness was key to changing that. Within two months, we helped them generate significantly more leads, at a much lower cost, by combining the right channels with a data-driven, continuously optimised strategy.

Client

East Coast Podiatry Clinic specialises in diagnosing and treating conditions related to the foot, ankle, and lower limb. Their certified team, trained in the UK, USA, and Australia, delivers comprehensive assessments and personalised care, helping patients relieve pain, restore mobility, and get back to their daily lives. Their expertise covers a wide range of conditions, from bunions and sports injuries to diabetic foot care. Founded in Singapore in 2015, the clinic has since grown to five branches across the country.

About

From the outset, finding and reaching the right audience was our primary focus. KPI Media took a dual approach, combining the strengths of push marketing through Meta Lead Generation via WhatsApp and lead forms, with pull marketing through Google Search and Performance Max. This allowed us to capture both passive and active intent, reaching potential patients at different stages of their decision-making journey. Beyond volume, lead quality was always part of the equation. We continuously filtered and assessed incoming leads to ensure our optimizations were driving the right kind of interest, not just numbers.

Our Approach & Strategy

KPI Media focused on three core strategies to drive results:

Upper Funnel Focus
Our initial priority was growing lead volume. We invested heavily in refining visuals and messaging to make a strong first impression and pull more potential patients into the funnel.

Continuous A/B Testing
To expand the audience effectively, we tested different combinations of audience segments, visuals, and messaging, identifying what resonated most and doubling down on what worked.

Ongoing Optimisation with ECPC
We worked closely with East Coast Podiatry Clinic to understand the questions and concerns their audience raised, and used those insights to make our ads more relevant and useful. Tracking which leads converted also helped us continuously discover new audience profiles worth targeting.

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Results

Within just two months, the campaign delivered strong, measurable results:

1.73X increase in total leads generated
19% above the lead volume target
37% reduction in Cost Per Lead (CPL)

Conclusion

This collaboration with East Coast Podiatry Clinic reflects KPI Media's ability to build and refine campaigns methodically, and pushing performance further with every iteration. With a strong understanding of the Singapore market and a clear-eyed view of which channels deliver, KPI Media, as performance marketing agency in Singapore designed a strategy that exceeded the target.

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