About
With over a decade in the industry and a strong track record of awards, EU Holidays was looking for a performance marketing partner that could take its WhatsApp campaigns to the next level. What started as a push to grow website traffic and WhatsApp conversations evolved into something more focused: a dedicated WhatsApp Engagement Campaign built on precise conversion tracking. Our key objectives were to increase WhatsApp engagements and make it more efficient by decreasing the cost per WhatsApp engagement
Our Approach & Strategy
Funnel Marketing Across Multiple Platforms
We built a marketing funnel with programmatic ads to drive top-of-funnel website traffic, then layered in Meta and Google SEM for the mid and bottom-funnel stages, exactly where WhatsApp engagement happens.
Accurate, End-to-End Tracking
To understand the full customer journey, we needed visibility into both landing page visits and WhatsApp clicks. So we set up tracking that followed the audience every step of the way, from first click to conversation.
Continuous A/B Testing
Optimization never stopped. We constantly tested creatives, messaging, targeting parameters, platforms, and strategies to find what worked best. Also, because travel demand shifts throughout the year, we fine-tuned our approach separately for low, shoulder, and high travel seasons.
Results
We were able to make the WhatsApp campaign more efficient within six months:
- 200.47% increase in WhatsApp engagements
- 67.73% reduction in cost per WhatsApp engagement, achieved in just 6 months
Conclusion
This partnership shows what's possible when multi-channel advertising is mapped intentionally across the funnel. And because travel is inherently seasonal, working with EU Holidays also put one of KPI Media's core strengths to the test: staying agile in the face of shifting market dynamics and delivering results.
