1.75X Increment on Leads Volume, and Reducing CPL by 37%

The core challenge of this campaign wasn't just generating leads — it was shifting perception. Many of Orchard Clinic's potential patients didn't realise their symptoms were treatable, or hadn't yet prioritised their own recovery and self-care. Our goal was to build awareness around what the clinic offers, and to reach women at the right moment with messaging that felt empathetic, relevant, and encouraging. The clinic's approach to care, by providing a safe space and delivering treatment with genuine empathy, was central to how we framed the campaigns. Every piece of creative was designed to reflect that warmth and speak directly to the women who needed to hear it most.

Client

Orchard Clinic is a women's wellness centre with a clear and meaningful goal: to support women through the physical changes that often go unaddressed after childbirth. Many women experience symptoms like Diastasis Recti and bladder leaks postpartum, and simply accept them as a normal part of life. Orchard Clinic exists to change that, offering specialist treatments that help women heal and return to their daily lives with confidence. Beyond postpartum care, the clinic also offers a range of other treatments, including pre-marital beauty services, making it a well-rounded wellness destination for women at different life stages.

About

Finding and reaching the right audience was our primary focus. Because awareness was low and the subject matter deeply personal, we knew that both the channels and the messaging had to be carefully considered. KPI Media took a dual approach: combining push marketing through Meta Lead Generation via WhatsApp and lead forms, with pull marketing through Google Search and Performance Max. This allowed us to reach women across different stages of their journey: those who were actively searching for solutions, and those who simply hadn't yet connected their symptoms to something the clinic could treat. Lead quality was always part of the equation alongside volume. We continuously filtered and assessed incoming leads to make sure our optimisations were attracting genuinely interested patients, not just numbers on a dashboard.

Our Approach & Strategy

The following strategies are what keep the performance improving

Upper Funnel Refinement
Since many women were unaware that their symptoms could be treated, building awareness came first. We invested in refining visuals and messaging that would make a strong first impression, normalising the conversation around postpartum recovery and drawing more potential patients into the funnel.

Continuous A/B Testing
As a performance marketing agency in Singapore, KPI Media tested different combinations of audience segments, visuals, and messaging to identify what resonated most with Orchard Clinic's target audience. Once we found what worked, we doubled down on it.

Ongoing Optimisation with Orchard Clinic
KPI Media team worked closely with the Orchard Clinic team to understand the questions and concerns their audience raised, and used those insights to sharpen our ad messaging. Tracking which leads converted also helped us uncover new audience profiles and refine our targeting over time.

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Results

Within just two months, the campaign delivered strong, measurable results:

1.75X increase in total leads generated
23% above the lead volume target
37% reduction in Cost Per Lead (CPL)

Conclusion

This collaboration reflects KPI Media's ability to navigate campaigns that require both sensitivity and performance, building awareness around an underserved topic while delivering results that exceeded targets. With a deep understanding of the Singapore market and the right mix of channels, we helped Orchard Clinic reach the women who needed them most.

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