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About
Over 1.5 years of collaboration, KPI Media worked closely with Cosmo Medical Aesthetic to improve overall marketing performance. Our work included: - Website redesign and optimisation - Creating and managing Google Ads campaigns across Search and PMax - Troubleshooting and fixing tracking issues Performance improvement took time and continuous optimisation. Eventually, the clinic achieved a 60% higher turn-up rate compared to before working with KPI Media, with stable and consistent results. Despite targeting a mid-to-upper market audience, Cosmo Medical Aesthetic successfully stood out from competitors while achieving an average order value higher than initial expectations.
To steadily improve performance, KPI Media focused on the following strategies:
A/B Testing
Since Performance Max runs across multiple Google platforms, we continuously tested ad copy, creatives, and keywords. This allowed Google’s AI algorithm to learn and deliver ads to the most relevant audiences.
Website Optimisation Collaboration
As campaigns directed users to the website, clarity and usability were essential. We ensured the content addressed customer needs while keeping forms, buttons, and tracking systems fully functional.
Retargeting Strategy
We tracked which leads converted into paid bookings and retargeted interested audiences. This helped keep Cosmo Medical Aesthetic top of mind and encouraged more users to complete their appointments.
Results
- Increased clinic turn-up rate by 60%
- Improved campaign tracking accuracy after resolving website issues
- Generated higher-quality leads that translated into real clinic visits
Conclusion
This partnership demonstrates how Google Ads, when combined with proper optimisation and data tracking, can drive real business outcomes.
By aligning campaign strategy, website experience, and audience targeting, KPI Media helped Cosmo Medical Aesthetic turn online interest into actual clinic visits — not just leads.
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