Delivering Over 150% Higher ROAS Than Target

Using Meta and Google Ads, we targeted audiences looking for luxury and memorable gifts—both for personal and professional relationships. Beyond chocolate lovers, the campaign also focused on executives and professionals who value premium, presentable gifts to strengthen business connections. Through a combination of Performance Max, Search, and Meta Ads, we not only exceeded ROAS targets but also increased foot traffic to Mr. Bucket Chocolaterie’s physical stores.

Client

Mr. Bucket Chocolaterie is a Singapore-based artisan chocolate brand known for using high-quality cacao sourced from farms across Asia. Each product is carefully crafted and packaged in elegant gift boxes. The brand also releases seasonal and limited-edition chocolates, adding excitement and exclusivity for customers. In addition, Mr. Bucket Chocolaterie offers chocolate-making workshops, allowing participants to create and bring home their own chocolate bars to enjoy or share.

About

Mr. Bucket Chocolaterie serves a high-end audience that values quality, craftsmanship, and experience. After partnering with KPI Media for over a year, the brand consistently achieved ROAS more than 150% above target. However, chocolate demand is highly seasonal. Sales peak during occasions like Valentine’s Day and Easter, and slow down in off-peak months. To manage this, our focus went beyond short-term purchases. We worked to build awareness, attract new audiences, and keep the brand top of mind, even outside peak gifting seasons.

Our Approach & Strategy

To manage seasonal demand and deliver strong performance, KPI Media applied a structured and flexible strategy:

1. Audience Differentiation
Mr. Bucket Chocolaterie offers both premium chocolates and hands-on workshops. We used this to attract different audience segments, each with tailored messaging.

2. Multichannel Funnel Strategy
We crafted different ad messages for different audiences, while guiding them toward the same goal—purchase. Funnel-based messaging helped move users from interest to conversion across platforms.

3. A/B Testing
With diverse audiences and seasonal demand shifts, we continuously tested keywords, creatives, and ad copy across all channels to identify top-performing combinations.

4. Consistent Optimisation
We monitored both performance data and market trends. Campaigns were optimised not just based on numbers, but also on gifting trends and consumer behaviour to stay competitive.

Results

The campaign delivered ROAS more than 150% above target, especially during peak gifting periods.
By aligning market trends with performance data, we successfully competed in a crowded and highly competitive gifting market.

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Conclusion

Winning in a competitive, seasonal market requires constant market awareness and fast optimisation. By using the right mix of platforms and strategies, KPI Media helped Mr. Bucket Chocolaterie exceed ROAS targets while strengthening brand visibility across key audiences.

Reaching a high-end market needs a torough marketing strategy. If you need a Singapore digital marketing agency with experience and performance benchmark, contact us now!