About
To reach the upper market, including expatriate families, KPI Media continuously refined targeting and messaging through ongoing A/B testing. School enrollment demand naturally fluctuates throughout the year. While some months see a surge in enquiries, others slow down. Our goal was to ensure Little Skool House stayed top of mind throughout both high and low seasons. This long-term partnership has lasted over four years, with consistent performance delivered across multiple platforms including Meta, Google Search, SEM, Performance Max, YouTube, and Bing Ads.
Our Approach & Strategy
To consistently achieve targets, KPI Media focused on three key strategies:
1. Audience Profiling
We conducted in-depth research on parents looking for premium schools and tailored messaging to address their priorities, such as curriculum quality, learning environment, and long-term development.
2. Continuous A/B Testing
Creative messaging and visuals were adjusted based on enrollment seasons and promoted activities. With many programmes available, we tested different angles to identify which offerings generated the strongest response.
3. Lead Filtering
To improve lead quality, we refined and filtered lead data, reducing unsuitable enquiries and ensuring higher relevance for the school’s admissions team.
Results
The campaign delivered stable and consistent performance across all key metrics:
- Lead targets were consistently achieved during both peak and low seasons
- Lead quality improved to up to 98% after optimisation
- Sustained performance across six advertising channels
Conclusion
This long-term collaboration highlights KPI Media’s ability to deliver results through consistency, adaptability, and performance-driven execution. By managing campaigns across multiple platforms and adjusting strategies based on seasonality, we ensured Little Skool House reached the right parents on the right channels month after month.
Contact now if you are searching for a dedicated Singapore digital marketing agency partner.
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