About
London Weight Management has been working with KPI Media since 2021, initially promoting its signature treatments such as EZSlims and Biodetox. The beauty and slimming industry in Singapore is highly competitive, with many newer clinics entering the market with lower pricing. To stay competitive while maintaining lead quality, we leveraged multiple platforms within the Google Ads ecosystem, including Google Search Ads, Performance Max, and YouTube Ads, to capture high-intent audiences effectively.
Our Approach & Strategy
To attract the right audience and improve lead quality of London Weight Management, KPI Media adopted a structured approach guided by data insights.
1. Audience & Market Research
We analysed audience behaviour, search intent, and key pain points. Ad copy was then refined to address these concerns directly, with an emotional touch to resonate better with potential customers.
2. Combining Team Research with AI Optimisation
Our team conducted in-depth keyword and competitor research. By integrating Performance Max, we leveraged AI-driven insights to continuously optimise targeting, creatives, and placements.
3. Customised Ads for Promotional Periods
Campaigns were aligned with key marketing moments, such as Chinese New Year, allowing us to capture higher demand during peak periods.
4. Continuous Optimisation
Budgets and efforts were regularly adjusted towards top-performing campaigns and placements to maximise efficiency and results.
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The Results
The campaign recorded strong performance across all primary KPIs.
- Number of Leads: Surpassed monthly lead goals by 40%
- Lead Quality: 25% of total monthly leads qualified as marketing-quality leads
- Cost Efficiency: Reduced Cost Per Lead by 7% below target
- Market Insights: Identified the strongest-performing platforms and ad copy approaches
Conclusion
KPI Media didn’t just help London Weight Management increase lead volume—we helped attract higher-quality leads that converted into real customers. Working with one of Singapore’s pioneer slimming and beauty brands also provided valuable insights into what truly works in beauty industry marketing.
If your beauty or wellness business is looking to scale smarter and drive meaningful results, KPI Media can help you achieve the same.
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