How KPI Media Drove 30% Quality Leads & Cut CPL by 14% for Rhenus Group

Rhenus Air and Ocean worked with KPI Media to launch a performance-driven lead generation campaign that not only highlighted their sustainability projects but also reignited brand awareness among both new and disengaged clients. The focus wasn’t just on increasing lead volume—it was on improving quality. As a B2B logistics provider, Rhenus needed a strategy that targeted decision-makers in specific industries, across multiple European markets. To meet this challenge, KPI Media activated campaigns across LinkedIn, Google, and Bing, leveraging each platform’s strengths to capture the right audience at the right stage of the funnel.

Client

The Rhenus Group is a global logistics leader with more than 100 years of expertise in supply chain solutions. With operations across multiple industries—including automotive, contract logistics, warehousing, and customs clearance—Rhenus delivers both standardized services and highly customized solutions. Their global presence and century-long track record make them a trusted partner in designing flexible, efficient, and sustainable logistics networks worldwide.

About

Before partnering with KPI Media, Rhenus had already tested lead generation campaigns but struggled to see the effectiveness they desired. To turn things around, they collaborated with us to refine targeting and strategy across Germany, the Netherlands, Norway, and Sweden. Recognizing that every market had unique needs, messaging, and search behavior, we took a tailored approach to keyword strategies, content angles, and audience targeting in each country.

Approach & Strategy

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To deliver impactful results, KPI Media designed a strategy rooted in precision and adaptability. Here’s how we approached it:
1. Audience & Market Research

We analyzed the behavior and preferences of B2B decision-makers in each target country.

2. Localized Keyword Strategies

Customized keyword research ensured each campaign spoke the language of its market.

3. Multi-Platform Targeting

Leveraging Google, Bing, and LinkedIn to maximize reach and visibility across multiple touchpoints.

4. Creative & Message Testing

Iterating on ads and visuals to find the combinations that resonated best.

5. Continuous Optimization

Adjusting budgets and efforts toward the best-performing countries for maximum efficiency.

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The Results

The campaign produced measurable improvements across all key metrics:

🚀 Lead Quality: Achieved a lead-to-MQL conversion rate of 30% across all markets.

💰 Cost Efficiency: Reduced CPL by 14% month-over-month, delivering more results for less.

🌍 Market Insights: Identified the strongest-performing country, enabling smarter allocation of ad spend.

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Conclusion

For Rhenus Group, this wasn’t just another campaign—it was a breakthrough. By tailoring strategies to the nuances of each market and platform, KPI Media helped transform lead generation into a reliable engine of growth. The result? More high-quality leads, greater cost efficiency, and deeper market insights.

If your business operates across multiple markets and wants to scale smarter, KPI Media can help you achieve the same.

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