About
While Beijing 101 had prior experience with digital marketing, the brand sought a fresh, performance-driven approach to improve lead quality. Since partnering with KPI Media in early 2025, Beijing 101 expanded beyond Meta Ads to include TikTok Ads, unlocking a new and highly engaged audience base. The collaboration focused not just on expanding reach, but on driving quality leads with higher consultation turn-up rates.
Our Approach & Strategy
To drive scalable and sustainable results for Beijing 101 Hair Consultants, KPI Media implemented a structured strategy:
1. Marketing Funnel Review and Campaign Restructuring
We conducted an in-depth review of the existing funnel to identify inefficiencies impacting lead quality, then redesigned the campaign structure to better support quality lead acquisition.
2. Creative Optimisation
Through continuous testing, we identified high-performing creatives and messaging that resonated with TikTok users. All optimisations were carefully aligned with Beijing 101’s brand guidelines to maintain consistency and credibility.
3. Audience Quality Filtering
To improve audience relevance, we refined and filtered lead data, reducing unsuitable prospects and improving overall lead quality.
4. Ongoing A/B Testing
New audiences and creatives were tested monthly to expand market reach while maintaining consistent performance across campaigns.
Results
The campaign delivered strong and consistent performance across all key metrics:
- Maintained an average 75% qualified leads rate each month
- Achieved a 95.65% increase in total leads within two months
- Met the monthly Turn Up targets
- Reduced Cost per Turn Up by 73.37%
Conclusion
This collaboration highlights KPI Media’s ability to go beyond lead volume and focus on measurable business outcomes. By maintaining lead quality while significantly reducing cost per turn up through TikTok Ads, KPI Media demonstrated its strengths in audience research, data analysis, creative optimisation, and platform-specific strategy. The results reinforce KPI Media’s expertise in delivering performance-driven growth for established brands.
