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5 AI-Powered Digital Marketing Tools to Help Your Business Grow in 2023

5 AI-Powered Digital Marketing Tools to Help Your Business Grow in 2023

Stella Gradiana
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January 24, 2023

‍The rising popularity of a conversational chatbot at the end of 2022 has brought excellent news for digital marketers. It can help content writers produce SEO-friendly articles or business owners create a letter for professional partners among other things. In this article, we will share 5 AI software websites that will help digital marketers:

1. Chat GPT

ChatGPT is a conversational chatbot created by Open AI, a research-based company whose mission is to prove that AI benefits humans. ChatGPT uses natural language processing and machine learning to generate conversational responses to your instructions.Β 

ChatGPT is best for brainstorming content ideas and drafting letters to your business partners. However, it might still contain invalid information as AI mixes and matches data without understanding its logic. The Google search engine is still recommended for content writers who need credible resources.

2. You.com

You.com is an AI-powered search engine. What makes You.com different from any search engine is its ability to summarise answers on the snippets. Doesn't it annoy you when you click the wrong articles that do not answer your questions but appear at the top of the result page? You.com will summarise it and thus save you timeΒ  On top of that, You.com claims that it respects the users' privacy by not selling the data and being ad-free. In brief, this AI software website will make digital marketers faster in finding references.

3. Copy.ai

Copy.ai is an AI-based content generation tool developed by a software company of the same name in 2020 in the Southern United States. It is a valuable tool for copywriters, as it helps them overcome writer's block by generating content based on keywords or prompts provided. The platform offers a range of features, including generating blog titles, crafting engaging emails, and creating captions for Instagram posts.

4. Midjourney

Midjourney is a website that generates images or illustrations based on textual instructions. This tool has an in-built integration with Discord, enabling users to see other users' instructions and results. Also, they can get inspiration from the community. What is interesting about Midjourney is that it is a small-funded team that develops a platform based on machine learning. It was founded in 2022 and is now in the beta testing stage. Instead of working on illustrations from scratch, users can edit the results of this AI tool.

5. Dall E-2

‍OpenAI, a company co-founded by Elon Musk, has developed Dall-E-2, a tool that combines the capabilities of Midjourney and ChatGPT. Dall-E-2 features a similar interface to ChatGPT, with a chat box for inputting instructions to generate images. Users can also specify a desired image style, making it a useful tool for graphic designers and social media professionals to create content that aligns with their brand guidelines.

Β Will these Artificial Intelligence tools replace humans' work?

The answer is no. Content generated from these websites has some downsides that still require human logic and creativity to rectify them. Here are some of the cons:

1. Logic flaws

Artificial intelligence mixes and matches a range of data without understanding its meaning. For example, one of the titles generated on Copy.ai for this summary is 4 Cool Tools To Destroy Writer's Block. However, as we know, Dall-E & Midjourney (which we included in the input) are not to solve writer's block. In a nutshell, Copy.ai cannot identify the function of those tools and require additional inputs to get your desired outcome.

2. Plagiarism

Chatbots that are designed for conversation can learn from human interactions, but they have limitations, such as giving the same responses to similar questions. This can be an issue when creating unique content, as plagiarism may occur if the same information is used multiple times. However, instead of fearing AI will replace human workers, it should be viewed as a tool to assist with tasks, particularly in digital marketing. The five tools discussed above are just some of the AI-powered tools that will help digital marketers.

If you're looking for ways to utilize AI to enhance your digital marketing efforts, reach out to us at KPI Media to schedule a call with one of our experts.

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