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TikTok Advertising: The Ultimate Guide for Businesses - Research, Tips and How-to's

TikTok Advertising: The Ultimate Guide for Businesses - Research, Tips and How-to's

Stella Gradiana
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January 19, 2023

TikTok has quickly become a popular platform for businesses looking to reach their target audience through advertising.With over 1 billion monthly active users, it presents a unique opportunity for brands to connect with consumers through short-form videos. In this guide, we will explore the reasons why TikTok advertising can be effective for businesses, and provide tips and strategies for creating successful campaigns on the platform. Topics covered include the popularity of short-form videos, the relatively low competition on TikTok, the potential for cost-efficient advertising, and the advanced algorithm used by the platform. Wondering how you can maximize your advertising spends efficiently on TikTok? Below are some tips and tricks to help kick start your TikTok advertising journey!

1. Short-form videos are still in demand.

Based on a survey by Hubspot published in July 2022, 85% of marketers believed that short-form videos are the most effective format in social media. The original design that TikTok offers is an up to 1-minute video which is a low-commitment and engaging way to connect with your audience.

2. Brace Yourself: The Giant Wave of Competition is Yet to Come

Although TikTok is currently popular among the 13-18 age group, it has potential to attract a wider audience. It is yet to be determined whether it will appeal to older generations. As competition has yet to arrive, now is a good time to start exploring and utilizing the platform for both paid and organic growth. Similar to Instagram's rise in the market a few years ago, TikTok may still need some time to establish itself.

3. Maximize reach with lower cost

TikTok ad campaigns may not have as high of a conversion rate as Facebook, but they typically cost half as much per lead. With a similar budget, you can secure more ad inventory on TikTok, making it a great option for promoting your service or product.

4. Let the algorithm work for you.

The TikTok algorithm is powerful and will serve up content based on your interests. Its advanced AI technology can even recognize local landmarks, making your ads appear in relevant locations. This means you can focus on creating engaging content, rather than worrying about targeting.

Learn More about TikTok Ad Types

A. Spark Ads

TikTok Spark Ads are a type of native advertising that enables brands to create campaigns that utilize posts from their own TikTok accounts, as well as posts made by other creators with their permission. This feature allows brands to incorporate user-generated content into their campaigns.

TikTok Spark Ads are also designed in a way that blends seamlessly with the TikTok platform, making them less conspicuous as advertisements.

How to Choose Videos to Use in Spark Ads

There are several ways to select videos to utilize in your spark ads, including social listening, searching for keywords, and using the creator marketplace.Β Β 

  • Social listening. Utilize social listening by searching for relevant keywords and contacting influencers who cover those topics. You can also use TikTok's analytics to find anyone who mentions you.Β 
  • TikTok Creator Marketplace. It is a search tool from TikTok that connects creators with brands. However, the creators here tend to skew towards an older audience and charge higher rates, so keep that in mind when finding one to work with.
  • Use your own content. Select an organic post from your brand profile to promote with Spark Ads.

B. Leads Ads

TikTok's lead ads are short videos with a call-to-action link at the end, which directs viewers to a form where they can submit their contact information. This feature allows for easy lead generation and nurturing at a cost of around $3-$4 per lead, making it a cost-effective option compared to other methods.

In conclusion, TikTok has been growing rapidly over the past year. As TikTok continues to grow with over 1 billion monthly active users, it has become a highly competitive platform for advertisers. Now that you learnt the many benefits of advertising on TikTok, contact KPI Media now for a FREE consultation and let us help you kick-start your journey to success.

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