
The Ultimate Guide of Digital Ads Sizes for 2023
Your ads, images, and videos have the ability to influence your audience's decision. To ensure that your message resonates with your intended audience on specific channels, it is crucial to get the sizing right. Unfortunately, incorrect sizing can lead to automatic cropping or rejection of ads by platforms. This can be a hassle for advertisers, who may need to redo their entire creative campaign. That's why it's important to determine the correct size required by each platform beforehand to avoid any potential issues.
The ad specs for display ads on Facebook, Google, LinkedIn, Instagram, TikTok, and Twitter can vary based on the specific ad format, placement, and platform you are using. Here is a general overview of the advertising specs for some standard display ad formats on these platforms:
1. Meta Ads:
Based on the placement, the Meta and Instagram Ads are divided into two major sizes: feed and story size. Other placements, such as instant articles and marketplaces, will require similar sizes to those for feeds or stories. Check your meta ads manager to see the preview of your ads.
Images for Feed
Design recommendations
File type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Technical requirements
Maximum file size: 30 MB
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio tolerance: 3%
Images for Stories
Design recommendations
File type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Videos on Feed
Design recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Resolution: At least 1080 x 1080 pixels
Recommended duration: less than 30 seconds
Videos for stories
Design recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call to action.
Text recommendations
Primary text: 125 characters
Headline: 40 characters
Technical requirements
Video duration: 1 second to 2 minutes(recommended duration <30s)
Maximum file size: 4 GB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel Ads
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Maximum number of cards: 10
Technical requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 240 minutes(15 seconds recommended)
Aspect ratio tolerance: 3%

2. Instagram:
Image for feed
Design recommendations
Image file type: JPG or PNG
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Technical requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%
Image for stories
Image file type: JPG or PNG
Ratio: 9:16
Resolution: At least 1080x1080 pixels
Technical requirements
Maximum file size: 30 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video for feed
Design recommendations
File type: MP4, MOV or GIF
Ratio: 4:5
Resolution: At least 1080 x 1080 pixels
Video duration: 1 second to 60 minutes(recommended duration < 30s)
Maximum file size: 250 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Video for stories
Design recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Resolution: At least 1080 x 1080 pixels
Technical requirements
Video duration: 1 second to 60 minutes(recommended duration < 30s)
Maximum file size: 250 MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Carousel
Design recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Maximum number of cards: 10
Technical requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30 MB
Video maximum file size: 4 GB
Video duration: 1 second to 2 minutes
Aspect ratio tolerance: 1%
3. Google:
Responsive Display Ads
Image
1.91:1, minimum 600 x 314
1:1, minimum 300 x 300
File Formats: PNG, JPG static GIF
Logo
1:1, minimum 128 x 128
4:1, minimum 512 x 128
Image Extension
Square: 1:1, recommended pixels 1200 x1200
Landscape: 1.9:1, recommended pixels 1200 x 628
File formats: PNG, JPG static GIF
Maximum file size: 5120 KB
Video Ads (Youtube Ads)
Bumper video ad, Non-skippable video ad (banner)
- 300 x 60
- Bumper Video Ads: 6 seconds
- Video formats: File format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG
- Maximum file size: 1GB
- Recommended video dimensions: 640 x 360 or 480 x 360
- Companion image dimensions: 300 x 60 .jpg, .gif, or .png
In Stream Ads
Minimum dimensions: 426 x 240
Maximum dimensions: 3840 x 2160
Aspect ratio: 16:9
Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .FLV, 3GPP, and WebM
Skippable video’s maximum duration is 6 minutes (skippable after 5 seconds)
Non-skippable video’s maximum duration is 15s
Mid-roll video’s duration is between 5-30 seconds
Youtube Display Ads
Maximum image dimensions: 300 x 250 pixels for the larger view
Minimum image dimensions: 300 x 60 px for the smaller view
Aspect ratio: 16:9
Maximum file size: 128GB or 12 hours, whichever is less
Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
Outstream ads (logo)
Anything 1:1, between 1x1 and 1024 x 1024
Youtube Masthead
(Recommended) Provide a 16:9 video for optimal performance. The resolution should be 1920 x 1080 or higher.
Length of video should not exceed 30 seconds
In-feed Video Ads (Previously video discovery ads)
Recommended video duration: 12 seconds
File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
Aspect Ratio: 16:9
File Size: Max 128GB
Discovery ads
Image
1.91:1, minimum 600 x 314
1:1, minimum 300 x 300
File Formats: PNG, JPG static GIF
Logo
1:1, minimum 128 x 128
Carousel Ad
Number of cards: 2 to 10 cards
Image
1.91:1, minimum 600 x 314
Square image
1:1, minimum 300 x 300
Logo
1:1, minimum 128 x 128
Image File Formats: PNG, JPG static GIF
Performance max
Company logo
Up to 5 logos with at least:
1 x 1200×1200 (recommended) (128×128 min size) square logo (1:1)
1 x 1200×300 (recommended) (512×128 min size) landscape logo (4:1) (optional)
Image
Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)
Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120 KB)
Portrait: 960 × 1200 (min required: 480 × 600, max file size: 5120 KB)

Video
YouTube requirements
YouTube: horizontal, vertical, or square, at least 10 seconds. Limits: up to 5.
4. LinkedIn:
Image Ad
Image size: 1200 x 627 pixels; file size: 50MB or less; aspect ratio: 1.91:1
File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
1:1 (square, desktop and mobile)
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
1:1.91 (vertical, mobile only)
Minimum: 360 x 640 pixels
Maximum: 1254 x 2400 pixels
Video Ad:
Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Video File Size: 75 KB (min) - 200 MB (max)
Video Duration: 3 seconds - 30 minutes
Vertical (4:5):
Min 360 x 450 pixels
Max 1536 x 1920 pixels
Vertical (9:16):
Min 360 x 640 pixels
Max 1080 x 1920 pixels
Landscape (16:9):
Min 640 x 360 pixels
Max 1920 x 1080 pixels
Square (1:1):
Min 360 x 360 pixels
Max 1920 x 1920 pixels
Aspect ratio tolerance: 5%
Carousel Ads
Design Recommendations
File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels
Text Recommendations
Ad name (optional): 255 characters
Card headline: 45 characters
Introductory text: 255 characters
Technical Requirements
Number of carousel cards: 2-10
Maximum File Size: 10 MB
5. TikTok:
Aspect ratio: 9:16
Resolution must be a minimum of 540*960 px, 640*640 px, or 960*540 px.
File Type: .mp4, .mov, .mpeg, .3gp, or .avi
Duration: Videos can be between 5-60s. We suggest short videos of 9-15s.
Video size: 1080 x 1920 pixels (minimum); file size: 100MB or less;
File Size: 500 MB
6. Twitter:
Text Ads
Maximum characters: 280 characters
Image ads with buttons
800 x 418 pixels is recommended for a 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
File size: Max 5MB
Standalone Image Ads
1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio.
Video Ads
1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio
Video lengths: 15 seconds
File types: MP4 or MOV
File size: 1 GB max
Carousel Ads
Number of slides: 2-6 (Images or Videos)
Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Video Carousels: 800 x 450 pixels is recommended for a 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset or 1.91:1 image asset with 16:9 video asset).
After all, it is essential to note that these are just general guidelines, and the advertising specs for display ads can vary depending on the platform and format you are using. It's always a good idea to check the platform's guidelines for the most up-to-date information.
Are you still unsatisfied with your campaigns’ performance despite adhering to the best practices? Win a free strategic consultation with KPI Media to drive more sales for your business.