The Ultimate Guide of Digital Ads Sizes for 2023

Stella Gradiana

●

February 2, 2023

Your ads, images, and videos have the ability to influence your audience's decision. To ensure that your message resonates with your intended audience on specific channels, it is crucial to get the sizing right. Unfortunately, incorrect sizing can lead to automatic cropping or rejection of ads by platforms. This can be a hassle for advertisers, who may need to redo their entire creative campaign. That's why it's important to determine the correct size required by each platform beforehand to avoid any potential issues.

The ad specs for display ads on Facebook, Google, LinkedIn, Instagram, TikTok, and Twitter can vary based on the specific ad format, placement, and platform you are using. Here is a general overview of the advertising specs for some standard display ad formats on these platforms:

1. Meta Ads:

Based on the placement, the Meta and Instagram Ads are divided into two major sizes: feed and story size. Other placements, such as instant articles and marketplaces, will require similar sizes to those for feeds or stories. Check your meta ads manager to see the preview of your ads.

Images for Feed

Design recommendations

File type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels

Technical requirements

Maximum file size: 30 MB

Minimum width: 600 pixels

Minimum height: 600 pixels

Aspect ratio tolerance: 3%

Images for Stories

Design recommendations

File type: JPG or PNG

Ratio: 9:16

Resolution: At least 1080 x 1080 pixels

Maximum file size: 30 MB

Minimum width: 500 pixels

Aspect ratio tolerance: 1%

Videos on Feed

Design recommendations

File type: MP4, MOV or GIF

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Resolution: At least 1080 x 1080 pixels

Recommended duration: less than 30 seconds

Videos for stories

Design recommendations

File type: MP4, MOV or GIF

Ratio: 9:16

Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call to action.

Text recommendations

Primary text: 125 characters

Headline: 40 characters

Technical requirements

Video duration: 1 second to 2 minutes(recommended duration <30s)

Maximum file size: 4 GB

Minimum width: 500 pixels

Aspect ratio tolerance: 1%

Carousel Ads

Image file type: JPG or PNG

Video file type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Maximum number of cards: 10

Technical requirements

Number of carousel cards: 2 to 10

Image maximum file size: 30 MB

Video maximum file size: 4 GB

Video duration: 1 second to 240 minutes(15 seconds recommended)

Aspect ratio tolerance: 3%

2. Instagram:

Image for feed

Design recommendations

Image file type: JPG or PNG

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Technical requirements

Maximum file size: 30 MB

Minimum width: 500 pixels

Minimum aspect ratio: 400 x 500

Maximum aspect ratio: 191 x 100

Aspect ratio tolerance: 1%

Image for stories

Image file type: JPG or PNG

Ratio: 9:16

Resolution: At least 1080x1080 pixels

Technical requirements

Maximum file size: 30 MB

Minimum width: 500 pixels

Aspect ratio tolerance: 1%

Video for feed

Design recommendations

File type: MP4, MOV or GIF

Ratio: 4:5

Resolution: At least 1080 x 1080 pixels

Video duration: 1 second to 60 minutes(recommended duration < 30s)

Maximum file size: 250 MB

Minimum width: 500 pixels

Aspect ratio tolerance: 1%

Video for stories

Design recommendations

File type: MP4, MOV or GIF

Ratio: 9:16

Resolution: At least 1080 x 1080 pixels

Technical requirements

Video duration: 1 second to 60 minutes(recommended duration < 30s)

Maximum file size: 250 MB

Minimum width: 500 pixels

Aspect ratio tolerance: 1%

Carousel

Design recommendations

Image file type: JPG or PNG

Video file type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels

Maximum number of cards: 10

Technical requirements

Number of carousel cards: 2 to 10

Image maximum file size: 30 MB

Video maximum file size: 4 GB

Video duration: 1 second to 2 minutes

Aspect ratio tolerance: 1%

3. Google:

Responsive Display Ads

Image

1.91:1, minimum 600 x 314

1:1, minimum 300 x 300

File Formats: PNG, JPG static GIF

Logo

1:1, minimum 128 x 128

4:1, minimum 512 x 128

Image Extension

‍Square: 1:1, recommended pixels 1200 x1200

Landscape: 1.9:1, recommended pixels 1200 x 628

File formats: PNG, JPG static GIF

Maximum file size: 5120 KB

Video Ads (Youtube Ads)

Bumper video ad, Non-skippable video ad (banner)

300 x 60
Bumper Video Ads: 6 seconds
Video formats: File format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG
Maximum file size: 1GB
Recommended video dimensions: 640 x 360 or 480 x 360
Companion image dimensions: 300 x 60 .jpg, .gif, or .png

In Stream Ads

Minimum dimensions: 426 x 240

Maximum dimensions: 3840 x 2160

Aspect ratio: 16:9

Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .FLV, 3GPP, and WebM

Skippable video’s maximum duration is 6 minutes (skippable after 5 seconds)

Non-skippable video’s maximum duration is 15s

Mid-roll video’s duration is between 5-30 seconds

Youtube Display Ads

Maximum image dimensions: 300 x 250 pixels for the larger view

Minimum image dimensions: 300 x 60 px for the smaller view

Aspect ratio: 16:9

Maximum file size: 128GB or 12 hours, whichever is less

Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Outstream ads (logo)

Anything 1:1, between 1x1 and 1024 x 1024

Youtube Masthead

(Recommended) Provide a 16:9 video for optimal performance. The resolution should be 1920 x 1080 or higher.

Length of video should not exceed 30 seconds

In-feed Video Ads (Previously video discovery ads)

Discovery ads

Image

1.91:1, minimum 600 x 314

1:1, minimum 300 x 300

File Formats: PNG, JPG static GIF

Logo

1:1, minimum 128 x 128

Carousel Ad

Number of cards: 2 to 10 cards

Image

1.91:1, minimum 600 x 314

Square image

1:1, minimum 300 x 300

Logo

1:1, minimum 128 x 128

Image File Formats: PNG, JPG static GIF

Performance max

Company logo

‍Up to 5 logos with at least:

1 x 1200×1200 (recommended) (128×128 min size) square logo (1:1)

1 x 1200×300 (recommended) (512×128 min size) landscape logo (4:1) (optional)

‍Image

Landscape (1.91:1): 1200 × 628 (min required: 600 × 314, max file size: 5120KB)

Square: 1200 × 1200 (min required: 300 × 300, max file size: 5120 KB)

Portrait: 960 × 1200 (min required: 480 × 600, max file size: 5120 KB)

Video

YouTube requirements

YouTube: horizontal, vertical, or square, at least 10 seconds. Limits: up to 5.

4. LinkedIn:

Image Ad

Image size: 1200 x 627 pixels; file size: 50MB or less; aspect ratio: 1.91:1

File Type: jpg, png, or gif

File Size: 5 MB

Image Ratio:

1.91:1 (horizontal, desktop and mobile)

Minimum: 640 x 360 pixels

Maximum: 7680 x 4320 pixels

1:1 (square, desktop and mobile)

Minimum: 360 x 360 pixels

Maximum: 4320 x 4320 pixels

1:1.91 (vertical, mobile only)

Minimum: 360 x 640 pixels

Maximum: 1254 x 2400 pixels

Video Ad:

Video File Type: MP4

Video Sound Format: AAC or MPEG4

Recommended frame rate: 30 frames per second

Video File Size: 75 KB (min) - 200 MB (max)

Video Duration: 3 seconds - 30 minutes

Vertical (4:5):

Min 360 x 450 pixels

Max 1536 x 1920 pixels

Vertical (9:16):

Min 360 x 640 pixels

Max 1080 x 1920 pixels

Landscape (16:9):

Min 640 x 360 pixels

Max 1920 x 1080 pixels

Square (1:1):

Min 360 x 360 pixels

Max 1920 x 1920 pixels

Aspect ratio tolerance: 5%

Carousel Ads

Design Recommendations

File Type: JPG or PNG

Ratio: 1:1

Recommended Resolution: at least 1080 x 1080 pixels

Text Recommendations

Ad name (optional): 255 characters

Card headline: 45 characters

Introductory text: 255 characters

Technical Requirements

Number of carousel cards: 2-10

Maximum File Size: 10 MB

5. TikTok:

Aspect ratio: 9:16

Resolution must be a minimum of 540*960 px, 640*640 px, or 960*540 px.

File Type: .mp4, .mov, .mpeg, .3gp, or .avi

Duration: Videos can be between 5-60s. We suggest short videos of 9-15s.

Video size: 1080 x 1920 pixels (minimum); file size: 100MB or less;

File Size: 500 MB

6. Twitter:

Text Ads

Maximum characters: 280 characters

Image ads with buttons

800 x 418 pixels is recommended for a 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

File size: Max 5MB

Standalone Image Ads

1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio.

Video Ads

1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio

Video lengths: 15 seconds

File types: MP4 or MOV

File size: 1 GB max

Carousel Ads

Number of slides: 2-6 (Images or Videos)

Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Video Carousels: 800 x 450 pixels is recommended for a 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset or 1.91:1 image asset with 16:9 video asset).

After all, it is essential to note that these are just general guidelines, and the advertising specs for display ads can vary depending on the platform and format you are using. It's always a good idea to check the platform's guidelines for the most up-to-date information.

Are you still unsatisfied with your campaigns’ performance despite adhering to the best practices? Win a free strategic consultation with KPI Media to drive more sales for your business.

‍

Back to Blog