5 Top Bing Ads Agencies in Singapore 2026

When it comes to paid search, most Singapore businesses default to Google Ads and stop there. But that means missing out on an entire audience of high-intent searchers on Microsoft's network, often at a lower cost per click and with less competition. If you're looking to diversify your paid search strategy, partnering with the right Bing Ads agencies in Singapore can unlock a channel your competitors are probably ignoring.

In this article, we've rounded up five agencies that stand out for their Bing (Microsoft) Ads capabilities in Singapore. Our selection was based on:

• Services: the depth and breadth of Bing Ads and related paid search offerings
• Experience: years active and campaigns managed in the Singapore market
• Industry expertise: the range of sectors each agency has worked across
• Case studies: verifiable, documented results
• Performance marketing capabilities: how well Bing Ads is integrated into a broader, full-funnel strategy

Here are our picks, starting with the agency we believe delivers the strongest all-round value as a performance marketing agency in Singapore.

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KPI Media

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📍68 Circular Road, #02-01, Singapore 049422 | 📞+65 9325 3257 | 📧 sales@kpimedia.sg

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KPI Media takes the top spot on this list, and for a good reason. Recognised by The Straits Times and Statista as one of Singapore's fastest-growing companies, KPI Media has built its reputation on a results-first philosophy: it's the only agency on this list that backs its work with a 50% KPI Guarantee. It means that if the agreed targets are missed, KPI Media refunds half that month's retainer.

While Google Ads and Meta Ads are KPI Media's headline services, the agency also runs Microsoft Advertising (Bing Ads) campaigns, supported by dedicated account managers for both Google and Bing. This means clients get integrated search strategies across both major search engines rather than a bolt-on Bing offering managed as an afterthought. KPI Media is a Google Premier Partner, Meta Business Partner, and Microsoft Advertising Partner, and its case study portfolio spans finance, healthcare, education, tech, and e-commerce, including documented results like a 30% quality leads increment for Rhenus and surpassing pre-registration target by 101% for The Learning Lab. Both Clients using Bing Ads.

KPI Media's month-to-month contracts (no lock-in) and flat retainer model make it easy to test the waters with Bing Ads without committing to a long-term agreement.

👉 Want to know if Bing Ads makes sense for your business? Book a free strategy session with KPI Media's Chief Growth Officer, valued at $250, on the house.

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First Page Digital

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📍 120 Robinson Road, #05-01, Singapore 068913 | 📞+65 6270 2193 | 📧 info@firstpagedigital.sg

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First Page Digital is one of the few Singapore agencies with a dedicated, standalone Bing Ads service page, a strong signal that Microsoft Advertising isn't treated as a niche add-on but as a core offering. The agency positions itself around a 90-day results guarantee and backs its Bing Ads campaigns with the same data-driven approach it applies to Google Ads: keyword research, competitive benchmarking, ad copy testing, and continuous optimisation.

First Page is a Google Premier Partner with a broad regional footprint across Singapore, Australia, Hong Kong, New Zealand, the US, Austria, and Germany, which gives it useful cross-market experience for businesses that advertise beyond Singapore. Its educational content on Bing Ads is thorough, covering everything from keyword planning to the platform's unique social extensions and device-targeting features — useful context for clients who are new to the channel and want a partner that can explain the "why," not just execute the "how."

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Brew Interactive

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📍111 North Bridge Road, #08-11, Singapore 179098 | 📧 info@brewinteractive.com

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Brew Interactive runs a genuinely platform-agnostic PPC practice, explicitly offering Bing & Microsoft Ads management alongside Google, Meta, LinkedIn, and TikTok. Its pitch for Bing specifically leans into the channel's core advantage: a less competitive, highly qualified audience that often delivers a lower cost-per-click while competitors fight it out on Google.

Brew's PPC process follows a clear five-stage roadmap: discovery and audit, strategy and channel selection, campaign build-out, launch and testing, and continuous optimisation — with reporting throughout. The agency's case studies include a well-documented win for Bosch (680+ leads in under 8 months, 18x ROI) and a 50% lower cost-per-lead result for PropertyGuru, both of which demonstrate strength in B2B and lead-generation contexts where Bing's audience, often slightly older, more desktop-based, and shopping- or finance-oriented,  tends to convert well. Brew is a Google Partner, Salesforce partner, and HubSpot partner, and was named an SME500 Singapore winner in 2023.

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2Stallions

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📍150 Beach Road, #35-01, The Gateway West, Singapore 189720 | 📞(+65) 8843 3141

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‍2Stallions also maintains a dedicated Bing Ads service line, structured around account setup and strategy, campaign management and optimisation, remarketing and audience targeting, and ad extension/format optimisation. The agency frames its Bing Ads value proposition around three pillars: years of experience with the platform, a result-oriented approach to campaign management, and tailored strategies rather than one-size-fits-all templates.

2Stallions is a Google Partner and holds TikTok Marketing Partner and Shopify Partner accreditations, and it maintains a separate resource hub for the PSG Digital Marketing Grant, which is worth a look if your business is exploring government co-funding for digital marketing spend. The agency's process is fairly transparent about its five-stage workflow (consultation, campaign setup, ad optimisation, remarketing, and reporting), which should give prospective clients a clear sense of what engagement looks like from month to month.

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Ninja Promo

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📍 3 Coleman Street, #03-24, Singapore 179804 | 📞+65 3165 4789

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Ninja Promo rounds out this list with a different model entirely: rather than project-based retainers, it operates on an all-in-one subscription-based marketing model, giving clients access to a full cross-functional team:  SEO, paid advertising, content, design, and analytics under one predictable monthly plan. Its paid advertising practice covers Google, Meta, Instagram, YouTube, X (Twitter), and Amazon Ads, with Bing/Microsoft Ads campaigns typically handled as part of a broader paid search or PPC engagement rather than promoted as a standalone service on its site.

For businesses that specifically want a dedicated Bing Ads specialist, it's worth confirming Bing/Microsoft Ads capability directly with Ninja Promo's team before signing on. That said, the agency's scale is notable. It's worked with 250+ startups and global brands across 30+ industries, holds a 4.9-star rating across 80+ verified Clutch reviews, and maintains a Singapore office, making it a credible option for businesses that want Bing Ads folded into a wider, fully-managed marketing subscription rather than run in isolation.

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Why Businesses Shouldn't Ignore Bing Ads

It's easy to see why Bing gets overlooked.  Google dominates search market share globally and in Singapore. But that dominance is exactly why Bing Ads deserves a second look.

Microsoft's ad network powers Bing, along with search partners like Yahoo and AOL, and reaches a meaningful, often underserved slice of desktop and mobile searchers. Because far fewer advertisers bid on Bing, businesses frequently see a lower cost-per-click and lower cost-per-acquisition than on Google Ads for the same keywords. Bing's user base also skews slightly older and more affluent, with strong representation among professionals who use Microsoft devices and the Edge browser by default, a demographic that tends to convert well for B2B, finance, and professional services offers.

Bing Ads campaigns can typically be imported directly from an existing Google Ads account, which significantly lowers the barrier to testing the channel. Combined with unique features like LinkedIn profile targeting (through Microsoft's ownership of LinkedIn) and in-market audience segments, Bing Ads can complement  rather than compete with an existing Google Ads strategy, helping businesses capture demand they'd otherwise leave on the table.

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How to Choose the Right Bing Ads Agency in Singapore

Not every PPC agency treats Bing Ads with the same level of seriousness. Here's what to look for before signing a contract:

• Dedicated Bing/Microsoft Advertising experience: ask for specific campaign examples and results on Bing, not just Google Ads case studies with Bing mentioned in passing.
• Cross-platform strategy, not a copy-paste approach:  Bing Ads campaigns shouldn't simply mirror your Google Ads account. Look for an agency that adjusts keyword bids, ad copy, and audience targeting to reflect Bing's distinct user behaviour.
• Transparent reporting:  you should have clear visibility into cost-per-click, cost-per-acquisition, and ROAS specifically for your Bing campaigns, separate from other channels.
• Relevant industry expertise: an agency that has run Bing campaigns in your sector will already understand which keywords, audiences, and ad formats tend to perform.
• Accreditations and partnerships:  Microsoft Advertising Partner status, Google Partner badges, and other platform certifications are a reasonable proxy for an agency's technical depth and account access.
• Flexible contract terms: since Bing Ads is often tested as a secondary channel, a month-to-month arrangement (rather than a long lock-in) makes it easier to evaluate performance before committing further budget.
• PSG grant support: if you're a Singapore-registered SME, check whether the agency can help you navigate PSG grant eligibility, which can help offset digital marketing costs.

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Conclusion

Bing Ads may not carry the same market share as Google Ads, but for Singapore businesses willing to diversify, it can be a genuinely cost-effective way to reach an audience that's actively searching,  often at a lower cost and with less competition. The five agencies above each bring a different strength to the table, whether that's KPI Media's performance guarantee and dedicated Google-and-Bing account management, First Page Digital's dedicated Bing Ads specialism, Brew Interactive's platform-agnostic PPC process, 2Stallions' structured campaign workflow, or Ninja Promo's all-in-one subscription model.

If you're ready to explore what Bing Ads could do for your business, KPI Media offers a free strategy session with its Chief Growth Officer, valued at S$250, a good starting point to understand whether Bing Ads, Google Ads, or a combination of both makes the most sense for your goals and budget.

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