Surpassing Lead Targets by 183.3% and Cutting CPL by 37.9%

Since 2024, EZRA has partnered with KPI Media to drive high-quality website leads through LinkedIn and Google Ads. The goal? Attract enterprise clients and professionals looking for executive and team coaching. With strict criteria and high CPL benchmarks in place, this campaign wasn’t about volume alone—it was about precision, performance, and efficiency.

Client

EZRA is a leading global provider of virtual coaching and learning solutions. It offers three main products: executive-level coaching, coaching for team members or managers, and personalized coaching based on individual needs. While the company operates globally, KPI Media runs campaigns targeting companies across the APAC region, with a focus on Australia and Singapore.

About

EZRA caters to some of the world’s largest enterprises, each with over 5,000 employees. This meant our lead generation strategy needed to be highly targeted, focusing only on qualified prospects. Leads that didn’t meet these strict criteria were considered invalid. To make things more complex, access to tracking tools was limited due to global HQ restrictions, which made real-time performance monitoring challenging. Rather than let this become a roadblock, we collaborated closely with EZRA to establish alternative tracking systems. This allowed us to keep an eye on campaign effectiveness and make immediate adjustments when necessary—ensuring no opportunity was lost.

Approach & Strategy

Our approach focused on understanding EZRA’s ideal audience: HR leaders, L&D professionals, and executives within large enterprises in APAC, particularly Singapore and Australia. We deployed a full-funnel strategy across Google SEM and LinkedIn, experimenting with call-to-actions, messaging, and creative formats to find the most effective combinations to generate website leads.

Here’s what we prioritized:

In-depth research to understand enterprise decision-makers' behavior.
Exploring emerging ad formats to reach professionals where they’re most active.
Continuous testing of messaging and visuals to boost engagement and conversion.
Tight audience segmentation to avoid wasting budget on unqualified leads.

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The Results

Over the course of seven months, our work delivered outstanding results:

🚀 Lead Generation: We surpassed the number of targeted leads by 183.3% at peak performance—averaging a 142% overachievement.
💰 Cost Efficiency: We reduced cost per lead (CPL) by 47.2% from the initial CPL goal.
📉 Benchmark Outperformance: On LinkedIn, we beat the $600 CPL benchmark by 37.9%, generating more high-quality leads at a significantly lower cost.

Conclusions

This campaign wasn’t just about hitting numbers—it was about exceeding expectations in a complex, high-stakes environment. With tailored targeting, agile optimization, and a collaborative mindset, KPI Media helped EZRA not only meet its lead generation goals but redefine what success could look like in B2B digital advertising.
Looking to scale your enterprise leads like EZRA? Let’s talk about how we can help your brand grow smarter, not harder.