Boosted Conversion Rate 148%, Slashed CPA by 36.27%

KPI Media partnered with 21Aesthetic to tap into the power of TikTok—and the results were nothing short of stunning. By optimizing for lead generation, we boosted the conversion rate by a massive 148% and slashed the cost per acquisition (CPA) by 36.27%, making every dollar spent work harder and smarter. 21Aesthetic approached KPI Media with a clear goal: to generate more quality leads through TikTok while lowering CPA to make their ad budget more efficient. As a beauty brand positioned in the premium space, 21Aesthetic wasn’t just after volume—they needed the right audience. The TikTok campaign was built not only to bring in traffic, but to convert that traffic into real, high-intent leads for their aesthetic treatments.

Client

21Aesthetic is a premium beauty clinic in Singapore that uses advanced technology and high-quality ingredients from Korea, Germany, and France to treat aging skin. From sagging to fine lines and wrinkles, their mission is to help customers feel “21 again.” Their target audience is women who value their appearance and are willing to invest in effective skincare solutions.

About

In a competitive beauty industry saturated with offers, standing out isn’t easy—especially on a fast-paced, trend-driven platform like TikTok. But that’s where KPI Media stepped in. With a deep understanding of 21Aesthetic’s premium positioning, we used TikTok not just for awareness, but to drive real leads. Alongside campaign execution, we supported the client by integrating their website with GA4 to give them better visibility into performance across channels—ensuring TikTok’s impact could be measured accurately against other traffic sources. This combination of strategy, tech, and creativity helped sharpen their overall digital marketing efforts.

Approach & Strategy

We knew TikTok would require more than just ads—it needed relevance. Our strategy began by diving into audience behavior on the platform to understand what makes them stop scrolling and engage.

Here’s what we focused on:

✅ Full-funnel TikTok strategies – from attention-grabbing top-of-funnel content to lead forms that converted.
✅ Creative testing – experimenting with formats, visuals, and messaging to see what resonated most.
✅ Audience research – identifying the type of premium audience likely to convert.
✅ Iterative optimization – continuously improving creatives and targeting based on performance data.

The challenge was real: premium services on a platform known for mass appeal. But with consistent testing and performance-driven insights, we cracked the code.

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The Results‍

Over the course of the campaign, KPI Media helped 21Aesthetic achieve:

🚀 +148% increase in conversion rate – turning interest into real, qualified leads.
💰 -36.27% reduction in CPA – delivering more results for less spend.

This wasn’t just a TikTok campaign—it was a lead machine built for performance.

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Conclusion
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In an industry where visibility is everything and competition is fierce, 21Aesthetic proved that the right strategy on the right platform can drive measurable results. With KPI Media’s performance-driven approach and continuous optimization, TikTok turned into a powerful acquisition channel for premium beauty leads.

Looking to make your ad spend work smarter like 21Aesthetic? Let’s chat and discover how KPI Media can unlock real growth for your brand.

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