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Understanding Email Marketing: Benefits, Targeting, and Cost

Understanding Email Marketing: Benefits, Targeting, and Cost

Stella Gradiana
January 9, 2023

Email Marketing Explained

Tempted to burn a hole in your wallet because of all the amazing double-digit day sales promotions in your email inbox? That is exactly what email marketing does. Email marketing is a digital marketing strategy that involves sending promotional messages to a targeted audience through email. It is a powerful tool for businesses to engage with their customers and drive sales. If done correctly, email marketing can lead to significant returns on investment. Here, we answer FAQs about email marketing and how you can effectively leverage email marketing to generate limitless opportunities for your brand.

Does Email Marketing Still Work Today?

The answer is yes, email marketing is still an effective marketing technique. According to a study by Hubspot published in November 2022, 77% of marketers reported an improvement in email marketing engagement in the past year. The increasing number of email users suggests that this push marketing method will continue to benefit businesses.

Who Do I Target?

One way that marketers target potential customers is through re-marketing or re-targeting. This involves targeting individuals who have already shown an interest in the brand by interacting with it in some way, such as visiting the website, attending events, or making purchases. By targeting these individuals with personalized advertisements and messaging, businesses can remind them of the products or services they offer and encourage them to make a purchase. Allowing businesses to effectively reach out to their ideal target audiences and drive conversions.

Is Email Marketing Free?

The cost of email marketing can vary. Some businesses may be able to execute email marketing campaigns for free, while others may spend thousands of dollars. The cost of email marketing is influenced by several factors, including:

  1. The Software

Email marketing software, such as Mailchimp or Constant Contact, helps businesses avoid being detected as spam and saves time and effort. These services usually have a cost associated with them, with prices ranging from $13/month to several hundred dollars per month.

  1. Number of Subscribers

Email marketing software limits the number of emails that can be sent each month. The cost of the service often increases as the number of subscribers grows. Here are some popular software with their most basic paid plans for reference:

  1. Self or Agency-Managed

Working with an agency can be more affordable than handling email marketing in-house, as it allows businesses to outsource the design and copywriting work. Some agencies offer services that allow clients to pay only for the outputs of their work. DesignRush comes with experts that will help you to select the right and trusted agency based on your budget, projects requirements, and timelines.

Email marketing is still a crucial part of the marketing strategy, given the widespread use of email addresses. However, it is essential to consider the budget for email marketing, including factors such as the software, database, and potential use of an agency. A full elaboration on email marketing cost can be found here.

What is the best way to build an email list?

Before starting an email marketing campaign, it is vital to have a list of email addresses of potential customers. Here are a few strategies for building an email list:

  • Offer valuable content in exchange for email addresses: This could be in the form of ebooks, white papers, or exclusive articles. The content should address a problem and offer solutions for the reader. In exchange for access to the content, ask readers to sign up with their email addresses.
  • Use social media advertising forms: Offer discounts and special prices in return for email addresses.
  • Launch a giveaway or competition: Run a giveaway on social media and ask participants to submit their email addresses to enter.
  • Participate in offline events: Attend events, such as food festivals, where you can interact with potential customers and ask for their email addresses.

Overall, it is important to offer value to potential customers to persuade them to share their email addresses effectively.

How Often Should I Send Emails to My Subscribers?

The frequency of emails sent to subscribers can vary depending on your audience's preferences. Some experimentation may be necessary to determine the optimal frequency for your business. While emailing once a week is a good starting point, paying attention to how your audience responds and adjusting accordingly is essential. It is also a good idea to vary the types of emails you send, such as promotional offers and articles, to see how your audience responds to different formats.

How Do I Measure the Success of My Email Marketing Efforts?

There are several metrics you can track to measure the success of your email marketing campaigns:

  • Open rate: This indicates the number of emails that were opened compared to the number that were delivered. A low open rate may indicate that your subject lines need to be more engaging.
  • Click-through rate: This is the percentage of people who clicked on a link in your email, such as a call-to-action button, compared to the number of people who received the email. A high click-through rate suggests that your content is relevant to your audience.
  • Conversion rate: This is the percentage of completed actions, such as purchases, that resulted from the email campaign. A high conversion rate indicates that the campaign was compelling for your target audience.
  • Bounce rate: This is the percentage of emails that were not delivered to the inbox. A high bounce rate may indicate an issue with the email list or deliverability.

To optimize the effectiveness and efficiency of your email marketing efforts, it is important to conduct research and perform A/B testing. If you have limited resources, consider working with an agency to manage your email marketing campaigns.

Ready to take your marketing to the next level? Our team of experts can help you create a strategy that drives results. Visit our website to learn more about our services and how we can help your business succeed. Let's get started today!

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