Vertical Institute is an IBF-accredited tech bootcamp based in Singapore, specializing in Data Analytics, Digital Marketing, and UX Design. With a focus on upskilling and reskilling professionals for future job prospects, their primary goal is lead generation and enrollment. When we took on the account, Vertical Institute was a new player in the market, requiring a comprehensive approach to establish their presence and generate interest in their programs.
Strategy & Approach
To kickstart the marketing efforts for Vertical Institute, we adopted a ground-up approach. We started from scratch, setting up ad accounts and creating the very first ads. Over the course of two years, we explored a wide range of platforms, including popular ones like Google, Meta, and Bing, as well as creative-centric platforms like TikTok, Quora, LinkedIn, Twitter, and Reddit. Each platform required a tailored strategy to maximize the impact of the creatives, especially on platforms that emphasize creativity, such as TikTok. We maintained regular communication with account managers from different platforms to stay updated on best practices and new creative updates, ensuring our campaigns were always optimized.
Results & Analysis
Within just one year, our efforts yielded remarkable results. We achieved a 4.9-fold increase in monthly student intake compared to the initial month of operation. This significant growth extended beyond sales and enrollment numbers, as Vertical Institute became widely recognized as one of the most renowned tech bootcamps in Singapore. This success is evident in the establishment of a robust community of over 5,000 alumni. The journey of transforming Vertical Institute from its inception into a leading tech bootcamp in the region exemplifies our unwavering commitment to excellence, effective marketing strategies, and our determination to deliver exemplary results for our clients.
Keen to find out how we can produce similar results for your business? Contact us today.