Surpassing Sales Target by 161% with Consistent ROAS Across Platforms

The main goal of the campaign was to improve ROAS across Meta and Google Ads while achieving the monthly net sales target from website purchases. The campaigns focused on fashion-conscious audiences in Singapore, Malaysia, and Thailand who are interested in premium and luxury products. Beyond the initial targets, we also saw an opportunity to generate additional revenue through TikTok Shop using GMV Max. We worked closely with Club21 to launch TikTok campaigns and explore another platform that could contribute to the brand's revenue growth.

Client

Club21 is a Singapore-founded luxury fashion retailer and curator that was established in 1972. The company offers a curated selection of designer apparel, accessories, and lifestyle products from more than 250 global brands through its e-commerce platform and over 150 stores across Asia and beyond. Club21 focuses on developing and growing luxury brands, managing wholesale distribution, and creating refined retail experiences while building long-term relationships with both customers and brand partners.

About

Prior to collaborating with KPI Media, Club21 relied heavily on Meta Ads. The brand needed a partner with rich experience on fashion industry to see the potential of revenue sources.Therefore, we designed media plan that includes new advertising platforms as well as marketing strategy to highlight the products that contributes more to the sales.

Approach & Strategy

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Adding New Advertising Platforms as Awareness and Revenue Sources

Club21 was mainly relying on Meta Ads, but we saw opportunities to reach more audiences and generate additional revenue through other platforms. We expanded the campaign to Google and TikTok, using awareness campaigns and GMV Max on TikTok to increase brand exposure and create more opportunities to drive sales.

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Highlighting the Best Products by Promoting Them on Special Occasions

Besides understanding what our audience likes, we also looked at the right timing to promote specific products. We identified products with strong sales potential and developed strategies to promote them during relevant occasions. This helped us create more opportunities to drive sales and contribute to revenue growth.

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Conducting Collaborative A/B Testing

Besides testing different platforms, we also worked closely with the client to test different creative formats and messaging angles. We used our data insights together with the client's product knowledge to identify what worked best and continuously updated the creatives based on audience responses and the best-selling products.

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Results

Within the first two months, we delivered strong results

161% Exceeding sales target
Delivering consistent ROAS across different platforms

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Conclusion

The partnership shows how KPI Media continuously researched new platform opportunities to increase brand awareness while creating additional revenue sources for Club21. The collaboration also shows how we stayed agile and continuously refined the creatives to better align with audience interests and product performance.

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