About
When KPI Media came on board, Cozmo had already established its business in Singapore, but had yet to advertise digitally. As a brand still largely unknown to local consumers, the priority was to build awareness and introduce it to the right audiences. To do that, we ran campaigns across Meta, Google SEM, and Performance Max, focusing on attracting potential customers and showcasing the products. In the early months, online purchases were modest, but offline store visits climbed significantly, with customers citing the ads as the reason they came in.
Our Approach & Strategy
KPI Media focused on three core strategies to drive results:
Upper Funnel Focus Since the brand was new to Singapore, we prioritised visibility. Campaigns were built around traffic and awareness metrics, drawing people in with compelling visuals and copy that introduced Cozmo to a fresh audience.
Continuous A/B Testing Creative messaging, visuals, audience segments, and CTAs were regularly tested to sharpen performance and drive more store visits. We kept iterating until we found what resonated.
Offline Results Tracking We worked closely with Cozmo to stay on top of offline revenue data, understanding what was working, identifying any external factors at play, and making optimisations where needed.
Results
Within six months, the campaign delivered outstanding results:
- 4.5X increase in total revenue (blended online and offline)
- Significant growth in offline store visits, directly attributed to digital ads
Conclusion
This collaboration shows KPI Media's ability to build brand awareness from the ground up and turn digital touchpoints into real-world conversions. By bridging the gap between online ads and offline sales, we helped Cozmo establish a strong foothold in the Singapore market.
